The Property Market Campaign Bot runs event-driven campaigns timed to RBA rate decisions, market movements, and seasonal buying trends. The broker activates a campaign by tagging eligible contacts, GoHighLevel sends the campaign SMS with the current event blurb, and Closebot handles every reply to qualify buyer profile, capture timeline, and book consultations with contacts ready to act on the event.
What's Included
Pre-built GHL Snapshot with manual-activation campaign workflow
Closebot AI bot configured as Campaign Responder
Custom Value setup for market event blurb (broker updates per campaign)
Campaign cleanup workflow for post-event tag removal
Pre-built campaign type tags (RBA cut, RBA rise, spring, EOFY)
Automated tagging for booking, decline, and escalation outcomes
The workflow activates when a contact has the property_market_campaign_active tag applied. The broker bulk-tags eligible contacts when an RBA decision, rate movement, or seasonal event hits. Campaign content is driven by the Market Event Blurb Custom Value the broker updates per campaign launch.
1
Campaign Activated
Broker tags contacts property_market_campaign_active for the event.
2
Event SMS Sent
GHL sends campaign SMS with current event blurb.
3
Follow-Up Sent
GHL sends follow-up SMS at day 5 if no reply.
4
Client Replies
Closebot takes over the conversation as the Campaign Responder.
5
Buyer Profile Qualification
Closebot captures buyer profile, event interest, timeline, and borrowing power awareness.